Peek Garden Brand

The founders of Peek Garden came to us as they were launching a new venture. This time, they were shifting gears into a B2C model, supplying quality plants directly to everyday customers. Our job was to help them build a retail-friendly brand that felt welcoming and would appeal to a broad audience.

From the outset, we knew the brand needed a visual personality that clearly reflected what the business was about. A strong brand mark was important, something simple but memorable, and something that instantly communicated “plants” without feeling cliché.

Colour played a big role as well. The brand needed to feel approachable and warm, while still staying true to the natural tones found across the plant varieties they sell. We spent time exploring recurring colours in their product range and used that as the foundation for the palette.

The final brand combines a clean, modern look with a cactus-inspired mark that subtly incorporates the letter “P”. It’s friendly, distinctive, and instantly conveys what Peek Garden stands for — quality plants, made accessible to everyone.