With the Pro Service Solutions brand established, the next step was to roll out packaging across the four sub-categories in the range: Pro Auto, Pro Industrial, Pro Workshop and Pro Consumables. Each needed a clear, consistent identity, while still allowing individual products within the category to stand apart from one another.
For the Pro Consumables line, the challenge was creating packaging that felt uniform and unmistakably part of the Pro Service Solutions family, yet remained visually distinct across each item. It also needed to communicate, at a glance, what the product was for — something especially important in busy workshop environments.
We built on the strong brand foundations already in place, aligning the design with the broader Pro Service Solutions look so everything felt cohesive across the shelf. From there, we introduced clear product imagery to instantly convey application, supported by a simple colour-coding system that gave each product its own identity without breaking the overall theme.
The end result is packaging that’s clean, functional and easy to recognise. Users can now identify products quickly, whether by imagery or colour, and Pro Service Solutions has a product range that looks polished, consistent and unmistakably on-brand.
