Goss Brand

Goss was an established brand long before it came to us, with a strong history and a recognisable identity. When the time came to modernise it, we were brought in to refine an initial concept and evolve it into something more considered — while also ensuring it sat comfortably within the broader IM Group brand family.

We started by working through the existing direction, refining and building on what was already there to create a stronger, more cohesive identity. It was important that Goss felt distinct from the other brands under the IM Group umbrella, while still aligning with the overall group structure.

From there, we focused on strengthening the visual presence of the brand, ensuring it would hold its own across packaging, catalogues and marketing material. The aim was to give it a more modern edge without losing the sense of reliability it had built over time.

The result is a brand that feels fresh, confident and easy to trust. It stands out where it needs to, fits where it should, and gives Goss a solid foundation moving forward.