IM Group.
IM News Quarterly Brochures.
Print.
IM Group oversees several distinct brands, each with its own identity, focus and audience. As the businesses grew, so did the challenge of keeping customers up to date. They needed a single place to share product launches, company news and updates across the entire group — and the idea of a quarterly newspaper-style brochure was born.
We began by designing a flexible template that could carry the weight of multiple brands while still feeling cohesive. A consistent header and footer created a familiar rhythm throughout the document, giving it structure without overshadowing the content.
From there, we developed individual visual treatments for each brand, staying true to their guidelines while working within the overall look and feel of the brochure. Product pages were refined to be clear, engaging and easy to read, and the design allowed each brand to maintain its own personality without breaking the flow of the publication.
The result was a polished, informative brochure that customers genuinely enjoyed — one that’s remained in circulation for more than eight years. Over time, we’ve refreshed the layout to align with the group’s evolving brand identity, but the core idea has stayed the same: a well-designed, easy-to-read publication that continues to deliver value in both content and visuals.
