SF Outdoor Group.
Brand Brochure.
Print.
Following the creation of the SF Outdoor Group brand, we were engaged to design a brochure that would introduce the business to potential customers and showcase its product offering in a way that felt premium and considered. The brief was to create something visually engaging, without overwhelming the reader with information.
To elevate the piece beyond a standard A4 format, we opted for a square brochure. This immediately set it apart and reinforced the high-end feel the brand was aiming for. The design was kept clean and minimal, allowing the brand and products to take centre stage.
Rather than overloading the brochure with detail, we made a deliberate decision to keep the content concise and use QR codes to direct readers to additional information where needed. This kept the layout uncluttered while still giving customers access to everything they needed.
Once design and print were finalised, the result was a polished, premium brochure that successfully introduced SF Outdoor Group to the market. The client was extremely happy with the outcome, and we’re proud to have delivered a piece that reflects the quality and positioning of the brand.
