Hurleys Fly Fishing came to us with an older WordPress site that no longer reflected their evolving brand. They needed a refresh that lifted the look and feel, improved navigation, and made the site easier to manage behind the scenes.
We reworked several key pages, updating layouts, improving structure, and refining the overall design to create a smoother experience for customers. This included refreshing imagery, rewriting sections of copy, redesigning page flow, and capturing new photography to give the site a more current and cohesive feel.
A lot of attention went into strengthening functionality on the back end as well, making sure updates could be made quickly and the site wouldn’t age prematurely. The goal was to build something cleaner, clearer, and far easier for the Hurleys team to work with.
This project is ongoing, with regular updates to keep the website aligned with the brand’s activity. As the business evolves, we continue cycling artwork, refining pages, and ensuring the site always feels fresh, relevant, and true to Hurleys Fly Fishing.
