IM Group, being an innovative company with dynamic subbrands, consistently develops cutting-edge products tailored to the Australian car market. To effectively communicate their regular stream of new and inventive offerings, they required a reliable method to reach their customers. In response, we devised a quarterly newspaper format brochure as a means of delivering the latest information to their audience.

Our approach to the brochure’s design revolves around consistency and cleanliness. By adhering to a uniform layout and aesthetic, we ensure that each release maintains a professional and coherent appearance. This approach not only enhances brand recognition but also allows the innovative products and services to take center stage, captivating the readers.

Through this strategic quarterly communication, IM Group successfully keeps its customers informed and engaged, establishing itself as a forward-thinking and customer-centric organization. The newspaper format brochure serves as a valuable tool for showcasing the continuous stream of new products, solidifying their position as industry leaders in the Australian car parc.