Having successfully created previous editions of the Roadsafe 4WD catalogue, the team once again entrusted us with the task of producing the next edition, featuring the updated branding. Our approach to this project was to wholeheartedly embrace the new modern brand while still paying homage to the catalog’s historical significance.

To achieve this, we carefully reimagined the treatment of text and imagery, ensuring that the new design seamlessly integrated with the refreshed branding. The use of colors was thoughtfully reconsidered and applied throughout the catalogue to maintain cohesiveness with the updated brand identity.

Our primary focus when designing the catalogue was to prioritize legibility and ease of navigation. We recognized the importance of providing customers with a clear and straightforward experience when browsing the content. By strategically organizing information and employing user-friendly design elements, we ensured that customers could effortlessly find the products they were interested in.

The result was a visually appealing and modern catalogue that upheld the brand’s legacy while embracing its evolution. With improved legibility and navigation, the new edition of the Roadsafe 4WD catalogue offered a delightful and efficient browsing experience for customers, solidifying its role as a valuable resource for 4WD enthusiasts.